This is a review article which emphasizes theneed for corporate sectors to focus on ruralconsumers, with a view to bring them into the mainstream of global marketing. It is the corporate responsibility of these sectors to spread the knowledge of digital technology to rural and remote areas and distribute the technological benefits evenlywhich helps to expand the business world. Especially Fast-MovingConsumer Goods(FMCG) industries should focus on rural consumers as majority of them are unable to enter the digital marketing/on-line shopping because of technological illiteracy due to their existing socio-economic conditions. In this backdrop, the present study triedto find out the possibilities of transitionof rural consumption pattern from traditional to modern through digital literacy.
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